Zuby was born in England and raised in Saudi Arabia, where he attended an international school. He started rapping while studying Computer Science at Oxford University and since then, has created his own successful merchandise line, reached #12 on the iTunes Hip Hop Chart, and self-released 5 albums and 3 EPs on his label C.O.M. Entertainment, which have sold over 30,000 total copies independently. Beyond his own headline tours, he has opened for several popular artists such as Tech N9ne, Akala, and The Pharcyde.

Zuby is more than just a rapper. He is a rising public figure whose unique perspective, authenticity, and positive energy have earned him over one million followers on social media and 10 million+ online video views. He has caught the attention of some of the most popular media personalities in the world, appearing on The Joe Rogan Experience, The Adam Carolla Show, The Glenn Beck Podcast, The Rubin Report, The Ben Shapiro Show, and The Candace Owens Show, as well as mainstream news outlets such as BBC, Fox News, Sky News, and RT.

​As a musician, author, podcaster, public speaker, fitness expert, and life coach; Zuby doesn’t shy away from expressing himself, with a refreshing and compelling level of honesty. Zuby is now the highest funded UK-based rapper on Kickstarter, his podcast Real Talk with Zuby reaches thousands of listeners every week, and his first book Strong Advice: Zuby’s Guide to Fitness for Everybody has sold over 7,000 copies independently.